This is one of the most asked questions and the story behind it is simple - but surprising.
While I've been in business for more than 20 years, several years back I stepped away from the service room to work in the corporate world for a bit. It didn't take long to realize that I'm much better at running my own business than working for someone else.
On planning my re-entry, I decided I wanted a business name that represented my hope for people and how they lived their lives. That by coming into my space - properly named - that they would uncover their authentic and whole selves. Where passion and beauty would rule the day, every day. For months I searched for words that combined those concepts, thinking I'd find something so creative and powerful that it would just click and wallah! That would be it.
Ha! I got tired of searching so sat still and said to myself, I'm going to Google passion and beauty and whatever pops up, that's it. I don't remember what I put in the search exactly but Lilly and Belle were what I ended up with. I say that now - years later - because a similar search comes no where close to this.
Here's where it's fun: About 5 years after launching LillyBelle, my husband and I decided we'd do an Ancestry DNA test leading to me building our family trees. My great-grandmother I'd always known as Great Grandmother Pearl, but it turns out her name was Lilly Pearl. Even better...his great-grandmother was Belle.
I don't know about you, but Godwinks are my favorite thing.